Welcome to Guangzhou Jiaqu Story Network Technology Co., Ltd.. (referred to as "we" or "the Company"). This Privacy Policy aims to provide a detailed explanation of how we handle your personal data when you use our casual gaming services. It outlines the methods we use to collect, utilize, store, and protect your information, as well as your rights concerning your data. Please review this policy carefully before engaging with our services. By accessing or using our services, you agree to the practices outlined in this document.
At Guangzhou Jiaqu Story Network Technology Co., Ltd.., we strive to deliver exceptional and personalized gaming experiences. To achieve this, we collect various types of information during your interaction with our games. This data collection is intended to enhance service functionality, improve quality, and tailor the gaming experience to your preferences. The types of information we gather include personal details, game-related data, automatically generated technical data, and information from third-party sources under certain conditions.
(I) Personal Details
To create a secure and personalized gaming environment, we collect specific personal details when you register for an account, make in-game purchases, participate in events, or contact our support team. This information is vital for accurate identification and effective account management.
Information Collected: We may gather your name, email address, birth date, gender, payment information (such as credit card details or payment account numbers), and the username and password you create for our platform. If you log in through third-party social media platforms like Facebook or Google, we may also access publicly available information from those platforms, such as your profile picture, nickname, and friend list, depending on the permissions you grant.
Purpose of Collection: The personal details collected are used to establish and maintain your gaming account. They enable us to provide dedicated customer support, process in-game transactions efficiently, and send important notifications, including updates, security alerts, and event reminders. We also use this information to personalize your gaming experience, such as recommending games or items based on your age, gender, and gaming history. We prioritize privacy protection and only collect information necessary for service provision and enhancement.
(II) Game-Related Data
To continuously refine our services and customize your gaming experience, we collect data about your in-game activities. Analyzing this data helps us understand your interaction with our games, allowing us to offer more relevant content and improve game mechanics.
Information Collected: This includes your game progress (such as completed levels and scores), time spent playing, achievements unlocked, interactions with other players (like chat messages, trading activities, and team participation), and purchase history. We also track frequently used game features, challenges attempted, and responses to in-game events.
Purpose of Collection: Our aim is to provide personalized gaming content. For example, if you frequently play a specific game mode, we can suggest similar or more advanced modes. By analyzing your performance, we can adjust the game's difficulty to keep it challenging yet enjoyable. We use this data to monitor progress and offer targeted advertising or promotions. If you're struggling with a level, we might offer a power-up item. Additionally, the data helps us enhance game performance, fix bugs, and improve the overall experience for all users.
(III) Automatically Generated Technical Data
As you use our services, we automatically collect certain technical data through various technologies. This data is crucial for analyzing trends, monitoring usage patterns, and ensuring smooth service operation.
Information Collected: We collect your IP address, device identifiers (such as IMEI for mobile devices, MAC address for network devices), browser type, operating system details (including version and language settings), browser language, screen resolution, and browsing activity details. This includes pages visited within our platform, time spent on each page, links clicked, and action frequency. We also record game start and stop times.
Purpose of Collection: This data is primarily used for technical support. For instance, if you encounter a game issue, we can use this information to diagnose and resolve it. It ensures all service functions operate correctly. By analyzing the data, we can detect potential issues in advance, such as server-side problems or device compatibility issues. We use this information to optimize website and game performance. For example, if many users on a specific device experience lag, we focus on optimizing the game for that device. It also helps us understand player habits, which is useful for improving marketing strategies and detecting security threats.
(IV) Third-Party Information
Our services may integrate with third-party platforms, such as payment gateways, social media networks, analytics providers, and advertising partners. These third parties collect additional information from you according to their privacy policies.
Connecting with social media platforms allows easy sharing of gaming achievements, adding a social element to the experience. Third-party analytics providers help us understand your interaction with our games in detail, enabling service improvement. Advertising partners assist in delivering relevant ads. We carefully select and screen these partners to ensure adherence to strict privacy and security standards. We have agreements to protect your information and ensure data use only for specified purposes.
The information we collect is primarily used to enhance your gaming experience, customize content to your preferences, and ensure access to the latest features and updates. Additionally, your data helps maintain game security, display relevant advertisements, and comply with legal obligations.
(I) Service Provision and Improvement
Your personal information and game data are essential for providing a personalized gaming experience.
Processing Method: We use this data to tailor game content specifically for you. If you prefer certain game genres, we can recommend new games or content within that genre. We also suggest in-game items that match your playing style. For example, if you often play as a specific character in a role-playing game, we can recommend items that enhance that character's abilities. To optimize performance, we analyze usage data. If a game area causes performance issues for many players, we focus on improving that part. We monitor usage to identify improvement areas, such as enhancing the user interface or adding features based on feedback and data analysis.
Benefits for You: By tailoring the game to your preferences, we create a more enjoyable, responsive, and engaging environment. You'll encounter content that suits your interests, making the experience more fulfilling. The game will run more smoothly, reducing technical glitches that could disrupt gameplay. You'll also benefit from new features and improvements based on usage data analysis, ensuring the game evolves to meet your needs.
(II) Advertising and Marketing
Your data enables us to display advertisements and promotions relevant to your interests, both within and outside the game.
Processing Method: Using advanced analytics and algorithms, we analyze your personal information, game data, and browsing history to understand your interests. Based on this understanding, we display targeted advertisements and promotional content. We might show you ads for new games similar to those you've played or promotions for in-game items you're likely to use. We may also send emails or in-game notifications about new games, updates, or special events that align with your interests.
Benefits for You: You'll receive customized offers and advertisements that match your gaming style and preferences. This not only makes the experience more interesting but also helps you discover new games and content you might enjoy. For example, if you're a fan of puzzle games, you'll see ads for new puzzle games or exclusive offers for related items. If you don't wish to receive personalized ads, we respect your choice. You can easily opt out through in-game settings or the unsubscribe link in promotional emails.
(III) Game Security
To maintain fairness and security, we use collected information for security monitoring and risk assessment.
Processing Method: We analyze game behavior data, login information, and device details to identify abnormal activities. Our security systems use machine-learning algorithms to detect patterns indicating cheating, such as unusual score increases or repeated attempts to exploit glitches. If we detect abnormal login locations or suspicious behavior, we may require identity verification through additional security measures, such as two-factor authentication.
Benefits for You: This helps protect your account from unauthorized access and ensures a fair and secure environment. You won't have to worry about cheaters ruining your experience, and your personal information and progress are better protected. It also contributes to the community's overall health, making it more enjoyable for all players.
(IV) Legal Compliance
We use your information in accordance with applicable laws and regulations to ensure business operation legality.
Processing Method: We ensure all data collection and processing activities comply with relevant data protection laws, such as obtaining consent when required, providing clear information about data collection and use, and implementing appropriate security measures. We keep records of data-handling activities to demonstrate compliance.
Benefits for You: You can use our services confidently, knowing your information is handled legally and responsibly. You have assurance that your rights under data protection laws are respected, and you can seek redress if you believe your rights are violated.
We understand the critical importance of data security and are committed to storing your data securely and protecting it from unauthorized access, loss, or misuse.
(I) Data Storage
We store your personal information and game data on secure servers protected by industry-standard encryption protocols and strict access control measures.
Storage Location: Our data is stored in secure data centers located in multiple regions. These data centers are equipped with state-of-the-art physical and digital security measures. The physical security includes surveillance systems, restricted access areas, and environmental controls. Digital security measures include firewalls, intrusion detection systems, and data encryption.
Storage Purpose: Storing your data allows us to continuously provide services to you. We can access your game progress and settings to resume your gameplay from where you left off. It enables us to send you personalized updates and offers based on your gaming history. We can also use the data to provide customer support and resolve any issues you may encounter. During your use of our services, we take every possible step to ensure the security of your data.
(II) Data Retention
We retain your personal data for the period necessary to achieve the purposes stated in this Privacy Policy or as required by law. Typically, depending on the nature of the information and the services provided, we retain data for 3-5 years.
Retention Purpose: Retaining data is essential for legal, business, and operational reasons. Legally, we may need to retain data to comply with tax regulations, auditing requirements, or to respond to legal requests. From a business perspective, it helps us analyze long-term user trends, improve our services over time, and maintain customer relationships. Operationally, it allows us to resolve disputes, fulfill contractual obligations, and provide historical data for users upon request.
Deletion Processing Method: If you request the deletion of your personal data, we will follow the procedures set by applicable laws to remove the relevant data from our systems. You can contact our dedicated customer support team at any time to request the deletion of your account and personal data. We will verify your identity before processing the request to ensure the security of your data. After verification, we will permanently delete your data from our servers, making it unrecoverable.
(III) Data Security
Despite implementing comprehensive and stringent security measures, we acknowledge that the network environment is complex, and no system can be completely secure. We use encryption, regular data backups, and secure servers to minimize risks.
Security Measures: We employ strong encryption algorithms to protect sensitive data, such as your payment information and login credentials. Firewalls are set up to block unauthorized external access to our servers. We conduct regular security audits to identify and address any potential vulnerabilities in our systems. Our employees are trained on data security best practices to ensure that they handle your data with care. We also use intrusion prevention systems to detect and prevent any unauthorized access attempts.
What Cannot Be Guaranteed: Due to the open nature of the Internet, we cannot guarantee the absolute security of data transmitted over the network. Hackers may attempt to breach our security measures, although we do everything possible to prevent such incidents. We are constantly striving to maintain the highest security standards. We recommend that you also take steps to protect your own data, such as using strong passwords, keeping your devices updated with the latest security patches, and being cautious when sharing information online.
(IV) Legal Compliance and Security
We are firmly committed to protecting your data and complying with all applicable laws and regulations. In certain situations, we may need to disclose your data.
Processing Method: When required by law, such as in response to a valid court order or a government investigation, or when it is necessary to protect our legitimate rights and interests (for example, to prevent fraud or protect the integrity of our games), we will share your data in accordance with the law. We will ensure that any disclosure is made in a legal and proper manner, and we will only share the minimum amount of data necessary for the specific purpose.
Reason for Disclosure: Complying with legal requirements is essential to maintain the legality of our business operations. Responding to legal requests helps us cooperate with law-enforcement agencies and uphold the law. Protecting our legitimate rights and interests, such as preventing cheating in games or protecting our intellectual property, is crucial for the continued operation and success of our services. Although we prioritize your privacy, we may share data when legally required or when it is necessary to protect the safety and well-being of our users.
You have the right to manage your personal data and make choices regarding how it is used. The following outlines the rights you enjoy under applicable data protection laws.
(I) Access and Update
You can access and update your personal information at any time through the in-game account settings or by contacting our customer support team.
Actions: You can view your personal details, such as your name, email address, and payment information. You can correct any inaccuracies, for example, if you've changed your email address or if there's an error in your name. You can also update other information, like your password for security reasons or your preferences for in-game notifications.
Importance: Keeping your information accurate and up-to-date is crucial for us to provide you with the best possible service. It ensures that you receive important notifications at the correct contact information. Accurate personal information also allows us to personalize your gaming experience more effectively, tailoring our recommendations and services to your actual situation.
(II) Account Deletion
If you no longer wish to use our services or want to exercise your right to delete data, you can choose to delete your account or request that we stop processing your personal data. Please note that deleting your account will result in the loss of all your game progress, purchased content, and saved settings.
Deletion Method: You can submit a deletion request through the in-game account management section or contact our customer support team. We will guide you through the process and verify your identity to ensure the security of your account.
Reason for Deletion: You may choose to delete your account if you no longer enjoy our games, want to protect your privacy, or have decided to stop using our services for any other reason. We respect your decision and will handle your deletion request in accordance with applicable laws, ensuring that your data is removed from our systems as required.
(III) Data Portability and Correction
You have the right to request a copy of your personal data and correct any inaccurate information.
Request Content: You can ask us to provide you with a copy of the personal data we hold about you in a commonly used and machine-readable format. If you notice any inaccuracies in your data, such as incorrect game progress records or personal details, you can request that we correct them.
Importance: Obtaining a copy of your data gives you the ability to transfer it to another service or simply keep a backup for your own records. Correcting inaccurate data ensures that our services are based on correct information, which is important for a personalized and accurate gaming experience. It also upholds your rights under data protection laws, allowing you to have control over your personal information.
(IV) Restriction of Data Processing
Under certain circumstances, you have the right to request that we restrict the processing of your personal data.
Applicable Situations: If you believe that the data we have about you is inaccurate and you want us to pause processing until the accuracy is verified, or if you object to our processing of your data based on our legitimate interests and are waiting for us to assess your objection, you can request a restriction. Another situation could be when you have withdrawn your consent for data processing, but we are still determining if there are other legal grounds for processing.
Our Response: When you make a restriction request, we will stop processing your data, except for activities related to the verification of data accuracy or as otherwise required by law. We will communicate with you during this process to address your concerns and resolve the issues promptly. Once the situation is resolved, we will resume or continue processing your data based on the outcome.
(V) Objection to Data Processing
You have the right to object to our processing of your personal data under certain conditions, especially when we process your data based on our legitimate interests.
Conditions and Process: If you believe that our data processing is causing you harm or is not in line with your legitimate interests, you can object. You can send us a written objection through email or other communication channels specified by us. We will then review your objection and assess whether our legitimate interests still justify the processing.
Consequences: If we determine that your objection is valid, we will stop the relevant data-processing activities. If we believe that we still have a legitimate reason to continue processing, we will explain our reasons to you. You have the right to seek further legal remedies if you are not satisfied with our decision.
We are committed to safeguarding your personal data and will not sell it to third parties for their independent marketing purposes. However, in specific circumstances, we may share your personal data with third parties while ensuring strict compliance with privacy and security standards.
(I) Sharing with Third Parties
We collaborate with various third-party service providers to enhance our services, and in the process, some of your data may be shared. These third-party partners include payment processors, customer support service providers, and data analytics firms.
Shared Content: We may share your account-related information such as your username, account creation date, and account status. Payment-related details like transaction amounts, payment methods, and payment timestamps are shared with payment processors to facilitate in-game purchases. Game-related data, including your progress, achievements, and in-game behavior patterns, may be shared with analytics providers for service improvement. Also, if you contact our customer support, the communication records, including your messages and the details of your issues, might be shared with relevant support service providers to resolve your problems.
Reason for Sharing: Sharing data with payment processors is essential for seamless and secure in-game transactions. By sharing information with customer support service providers, we can ensure that your inquiries and issues are addressed promptly and effectively. Data analytics firms help us understand user behavior and preferences, enabling us to enhance our games, develop new features, and improve the overall user experience. We have strict contracts with these third-party partners, obliging them to protect your data with the same level of security and privacy as we do. They are not permitted to use your data for any purpose other than fulfilling the services they provide to us.
(II) Third-Party Advertising
Our services may incorporate advertising from third-party networks. To enable these advertisers to deliver targeted ads based on your interests and activities, we share certain non-personal data.
Shared Content: The non-personal data shared typically includes your device-related information such as device type, model, and screen resolution. We also share information about your browsing and gaming activities, like the games you play, the time spent in each game, and the pages you visit within our gaming platforms. However, this data is anonymized and aggregated, meaning it cannot be directly linked back to you as an individual.
Reason for Sharing: Third-party advertising helps us generate revenue to support the development and improvement of our games. By sharing non-personal data, advertisers can create more relevant ads, which in turn benefits you by showing you products and services that might genuinely interest you. You have control over this aspect. You can manage your advertising preferences through your device settings or opt-out of targeted advertising altogether. For example, on mobile devices, you can adjust your privacy settings to limit ad tracking, and in our games, there are often options to manage ad-related preferences.
(III) Business Transfers
In the event of a merger, acquisition, or other business transactions such as a sale of company assets, your personal data may be transferred as part of the deal.
What Happens: When such a business transfer occurs, your personal data will be transferred to the acquiring or successor entity. We are committed to notifying you of any changes to the privacy policy that may result from the transfer. The notice will include details about how your data will be handled differently under the new entity, if at all.
Reason for Occurrence: This transfer is necessary to ensure the continuity of services. The new business entity will need access to your data to continue providing you with the gaming services you are accustomed to. For example, they will need your game progress data to let you resume playing from where you left off. It also helps in maintaining the integrity of your account, ensuring that your purchased content and account settings remain intact.
We are acutely aware of the importance of protecting children's privacy. Our services are not intended for children under the age of 13, and we do not knowingly collect personal information from them.
Protection Measures: We implement several measures to prevent the collection of children's data. Our registration processes include age-verification mechanisms, such as asking for date of birth. We also regularly review and update our data collection practices to ensure compliance with laws related to children's privacy protection, like the Children's Online Privacy Protection Act (COPPA) in relevant regions. Our privacy-related user interfaces are designed to be clear and easy to understand for users of all ages, with specific warnings and restrictions for those who may be underage.
Importance: Complying with children's privacy laws is not only a legal obligation but also a moral responsibility. By ensuring that our services are not accessible to children under 13, we protect their personal information from potential misuse. If you are a parent or guardian and believe that we have inadvertently collected data from a child under 13, please contact us immediately. We will take swift action to delete the data and ensure that such an incident does not recur.
We use cookies and similar tracking technologies to enhance your user experience, analyze service usage, and personalize content. Cookies are small text files that are stored on your device when you access our services.
Types of Use: There are different types of cookies we use. Essential cookies are crucial for the basic functionality of our games, such as remembering your login status and game settings. Performance cookies help us analyze how you use our services, like which parts of the game you spend the most time on. Advertising cookies are used to display personalized ads based on your interests.
Reason for Use: Essential cookies ensure a seamless gaming experience, allowing you to pick up where you left off without having to re-enter information every time. Performance cookies help us understand areas for improvement in our games, such as which levels are too difficult or which features are not being used. Advertising cookies enable us to show you ads that are relevant to you, making the advertising experience more engaging.
Management Method: You can manage your cookie preferences through your browser settings. Most browsers allow you to control which cookies are accepted or blocked. However, blocking certain cookies, especially essential ones, may affect the functionality of our services. For example, if you block essential cookies, you may have to log in every time you open the game, and your in-game settings may not be saved. We respect your choices regarding cookies, and you can change your settings at any time.
We may update this Privacy Policy periodically to reflect changes in our business practices, technological advancements, or legal requirements.
Notification of Changes: When we update the policy, we will notify you through in-game notifications, emails, or by posting a notice on our official website. The updated policy will also be available on our website, and we will clearly mark the date of the update. For significant changes, we will provide a detailed explanation of what has changed and how it may affect you.
Reason for Notification: Keeping you informed about changes in the privacy policy is crucial for maintaining transparency. It ensures that you are aware of how your personal data may be handled differently. It also helps us comply with legal obligations related to data protection, which often require us to notify users of significant changes to privacy policies. We encourage you to review the Privacy Policy regularly to stay informed about how we protect your information.
If you have any questions, concerns, or suggestions regarding this Privacy Policy or how we handle your data, please feel free to contact us.
Email: You can reach out to us at [email protected]. Our dedicated privacy team will review your inquiries and respond to you as promptly as possible.
Contact Address: You can also write to us at Room F484, 504, No. 1 Longkou West Road, Tianhe District, Guangzhou. Please include your contact information and a detailed description of your query.
We take your privacy-related concerns seriously and are committed to addressing them in a timely and satisfactory manner. Our goal is to protect your privacy while providing you with an enjoyable and secure gaming experience.
